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The Mindset of The Modern Marketer

The old school method is “Do it, delegate it, or ditch it.”
I supplement this tried and true formula with our home-grown version of automation.
My new skool approach is “Do it, automate it, delegate it, or ditch it,” or “Think-Automate.”
This methodology definitely presents the small business world with a vastly improved system to manage their daily operations so they can focus on growth.

Books

The 3 books I mention below are fairly short, they will take around 8hrs each to read at an average reading speed of 400-500 words per minute.  Executive Summaries are not available yet for any of these books, and I have memberships to the two biggest providers (SoundView and GetAbstract)  If you are a slow reader or want to learn how to read faster, you can read Tim Ferriss's (author of the Four Hour Work Week, creator of LifeStyle Design and the Life Hacking Movement) blog post, Scientific Speed Reading: How to Read 300% Faster in 20 Minutes.

Drive by Daniel Pink just released. (author of A Whole New Mind)
- Why carrots and sticks don't work.  All about Autonomy, Mastery, and Purpose.
- His lecture at TED Conference - The Surprising Science of Motivation (18:26mins)


How The Might Fall by Jim Collins (author of Good to Great and Built to Last)

- Beautifully detailed analysis of why great companies fall from grace and die


Trust Agents by Chris Brogan and Julian Smith (written by two young social media moguls)
- These guys are pioneers in the social media field


Posted by Will Franco 

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