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I am stoked to be able to share this amazing content with you.

Extremely Rare & Cutting Edge 

Blends the tried and the true: enterprise level management principles with modern marketing strategies.

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The eBook also contains information on how to register for the webinar we are developing.

Be one of the first to discover the Rocket2Profit formula.

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Click here to download:

DYS Success Path.pdf (307 KB)

Occasionally, I come across a resource that just nails it.  This is one of them!

Don't Reinvent The Wheel

The Double Your Sales Success Path by Infusionsoft (Email Marketing 2.0) is one page of pure gold.  Whether you are using Infusionsoft or not, the path to doubling your sales is the same and you should follow it. 

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THIS SIGN WILL KILL PEOPLE!!!! [it needs tweaking to be practical]

Reason: Think about it, cars may not be waiting, so I drive through w/o stopping in accord w/ what the sign instructs me to do - CRASH!!!!  One could debate this risk is eliminated by choosing the right locations for the sign.

I have an alternative for blind intersections and other areas where blowing through a Stop Sign creates unnecessary risk:

Change - If cars are waiting please stop and alternate
To - STOP, and alternate if cars are waiting

Gary Lauder has registered the sign with a Creative Commons BY-NC-ND license -- so share it freely (just credit him, don't modify the sign, and don't sell it).

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Here is another installment of my draft visual for my upcoming post in the jiveSYSTEMS Blog.  The top visual is a screenshot of The Definitive Book of Body Language book cover. 

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This is still a draft image.  The image is for a post I am writing for the jiveSYSTEMS Blog.

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We spent a few more hours on my new rig today, which is really starting to take shape.  The very fact that I can now visualize a large part of my work and social activities as a big mindmap/flow chart makes my life simpler.  I feel better being able to see what I have built and how the different areas inter-operate and form a sort of ecosystem.  All the logos below will have "baseball card" type hover over's explaining the site with a hyperlink directly to my profile on that site, or to the site itself if a profile is not applicable.

In case you are wondering, we are using Adobe Flash to design the rig.  Visio, SmartDraw and other programs like them do not have the versatility to design something this custom.  I can't wait to launch the website w/ the completed version!  Estimated time for the launch on WillFranco.com is less than 2 weeks, in the nick of time for the Infusionsoft Conference.

Once the visual is complete and launched, I can really see just how much it is going to help me explain how social media works.  The visual will also help me explain my strategy for managing 3 sets of social profiles and activities on my own.  In short, above the way everything is woven together - I leverage technology to automate or streamline repetitive tasks, and batch the tasks that have to be done manually.

Here is the 2nd draft of my rig.  Below it is the 3rd.

2nd:

3rd:

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Jim Cecil (Nurture Institute) recently turned me on to a personality/behavioral profiling system called DISC.  Jim has been talking about the high response rates he has seen by dimesionalizing communications for several weeks, and I have to say the golden advice he has been giving me has fallen on somewhat deaf ears, but it is not wasted.  The penny has now dropped, and it did so when I saw the below on the Competitive Edge website, one of the companies Jim recommend to me for DISC coaching; the other company was Target Training International.

What this picture enabled me to understand is this: when authoring a marketing piece, it takes just a few more minutes to create four options for your prospects to follow - each catering to the needs of one of the four personality types.  For more info, I recommend visiting the Wikipedia page on DISC.

When I asked Jim which book I should buy, here is the message I got:

Will,

Hands down. The best book I ever read, by two of the smartest people I know on the subject.
Judy Suiter’s library at www.competetiveedgeinc.com is the most elegant guide to the very depths of the real value in assessments.
Well worth the investment for the serious student of styles and behaviors.

Jim

The Universal Language DISC by Bill J. Bonnstetter, Judy Suiter, and Dominique Bruneton (Hardcover - Dec. 7, 2004)

1 new from $143.95

7 used from $45.65

Needless to say, I have since bought the book and am eagerly awaiting its arrival.

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Here is one of the promo videos for the show that does a very good job explaining what I am talking about:

I have purchased Paul Ekman's book Unmasking the Face: A Guide to Recognizing Emotions From Facial Expressions and the METT Advanced-Online course from his website.  Though, I have studied several books on body language from CIA based materials to academic type authors, micro expressions seem to be a superior--purely because body language is easier to disguise.  Whereas, micro expressions from what I can gather are exceptional hard to mask or fake, especially under pressure.  That being said, I did purchase The Definitive Book of Body Language as well.  When doing my initial research, the book was recommended in an article about Paul Ekman.

Below is a 10 minute video that serves as the perfect elevator for Paul Ekman's work.  It also explains that a team of scientists are developing automated facial recognition software based on Ekman's research.  That raises an eyebrow, doesn't it?

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