Cliff Notes from John Carlton's SWS Express Course
I saw John Carlton speak at the InfusionCon. He has been a legendary copywriter for nearly 25 years - many mega-info-marketing-millionaires have written rave reviews about John's method and credit millions of dollars in sales to John. He is giving away a few express writing course on his website, right now [don't know for how long].
He gives you 3 main videos, plus his lecture Story Telling for Maximum Selling at Mass Control and 4 bonus reports. Below are my cliff notes from the 3 main videos.The Bar Conversation How would your ideal prospect describe their problem or need when venting to a stranger in a bar?
AND
How would you put into words that you have something that will help him/her?
The Elevator Chat Be respectful of our prospects time and attention span.
The formula:
We help (this group of people) …… do (this BENEFIT) …… (better, cheaper, faster, easier)…… even if (worst case believable scenario) Here is the one I wrote for jiveSYSTEMS:
We help online marketers, sales professionals, and entrepreneurs leverage video email and web video to automate repetitive tasks and shorten their sales cycle by nurture better relationships with their prospects and clients, even if they have a face for radio and are completely terrified of technology.
Close The Deal
Persuasion Short-Cut #1
Reverse The Risk
- Refund, No Questions Ask
- Free Trial
- Etc....
Persuasion Short-Cut #2
Tell Them What To Do Next
- Be Specific and Precise
- Simple & Easy
Persuasion Short-Cut #3
Sweeten The Deal
- Free Bonuses that Boost the Value on What You Offer
- Free Reports
- Free Webinar(s)
- Etc....
I do not know much longer John's SWS Express Course will be available, could be a few months or forever. Either way, here is the link to the free SWS Express Course.
Posted by Will Franco
