Find those who are standing in fertile soil and plant your seeds. Create an environment for them to germinate, and then give the seedlings nourishment so they can grow.

A drip campaign is a type of automated marketing. The ultimate form of automated follow-up marketing is done with Nurture. The key to generating B2B sales in an efficient and effective manner is finding a need and filling it. This can done by connecting with executives [much like I am doing now]. By helping others achieve their goals, you will create a community that will help you with your B2B sales efforts. Review your target businesses [the ones you want as clients] and identify people and companies that operate in and around them. Once you have done this, look for patterns [isolable groups]. After which it can be as simple as reaching out to those people via email and phone, or better yet meeting them for a luncheon when possible. Don't try to sell them your products and services; all you need to do is enter into a mutually beneficial exchange of: vision, goals, and talents. At the end of the meeting, ask if you can remain in contact with them. This is where you plug-in your automated educational drip campaign(s). You can craft a series of letters and mail them every few weeks. Your goal is remain on their mind [you can do this by educating them]. I hope this helps.