My business and marketing journal
Will Franco is the Founder and CEO of jiveSYSTEMS, a video email and web video marketing system. He is also an internet marketing consultant and marketing automation coach.
His personal mantra is, "Think-Automate: Do it, Automate it, Delegate it, or Ditch it"
He regularly writes posts in the jiveSYSTEMS Blog on a variety of business topics. In addition, he has two personal blogs, one that he calls his business notebook, and one that he calls his personal journal, where he writes about his adventures into the quantum realm and the meaning of life.
Contributors
Rocket2Profit Launched Today
I am stoked to be able to share this amazing content with you. Extremely Rare & Cutting Edge Blends the tried and the true: enterprise level management principles with modern marketing strategies. Download Your Complimentary Copy The eBook also contains information on how to register for the webinar we are developing. Be one of the first to discover the Rocket2Profit formula. 
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sales and marketing
Posted by Will Franco
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Publishing Video to The Web
Moments ago, I launched a new section in the jiveSYSTEMS Blog titled The Vault. In the future, when we publish a string of posts on the same topic, we will aggregate and then condense them into an article in the The Vault. We will add our most noteworthy posts into this section as well.
I have also published our first article in The Vault, How Do I Publish My Videos to The Web? It is a comprehensive article on the variety of ways you can publish videos to the web, including an explanation of the workflows and equipment needed for each of them.
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jivesystems blog
Posted by Will Franco
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Process For Managing People
A couple of months ago, I wrote a short post in my personal blog entitled You Choose How People Interact with You. In this post, I cover a process that will train the people around you to respect your time and honor your requests.
Stage One - HEALTHY
- Honor - Benefit of Choice
- "Can you do this for me please ________ by this time on this day?"
Stage Two - WE MIGHT HAVE AN ISSUE
- Lost Honor - No longer a request, it is now an expectation
- "Produce the result or give me an explanation of why the task wasn't completed"
Stage Three - THIS IS THE ISSUE
- Face-to-Face - And you don't want to have more than a couple of step three face-to-face conversations with me
- "This is the issue - what is your take on it? - and this is what needs to happen for us to move forward"
This process is easy to implement, and it will lead to healthier and more productive relationships.
Posted by Will Franco
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Double Your Sales Success Path
(download)
Occasionally, I come across a resource that just nails it. This is one of them!
Don't Reinvent The WheelThe Double Your Sales Success Path by Infusionsoft (Email Marketing 2.0) is one page of pure gold. Whether you are using Infusionsoft or not, the path to doubling your sales is the same and you should follow it.
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sales & marketing
Posted by Will Franco
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The Mindset of The Modern Marketer
The old school method is “Do it, delegate it, or ditch it.”
I supplement this tried and true formula with our home-grown version of automation.
My new skool approach is “Do it, automate it, delegate it, or ditch it,” or “Think-Automate.”
This methodology definitely presents the small business world with a vastly improved system to manage their daily operations so they can focus on growth.
I supplement this tried and true formula with our home-grown version of automation.
My new skool approach is “Do it, automate it, delegate it, or ditch it,” or “Think-Automate.”
This methodology definitely presents the small business world with a vastly improved system to manage their daily operations so they can focus on growth.
Books The 3 books I mention below are fairly short, they will take around 8hrs each to read at an average reading speed of 400-500 words per minute. Executive Summaries are not available yet for any of these books, and I have memberships to the two biggest providers (SoundView and GetAbstract) If you are a slow reader or want to learn how to read faster, you can read Tim Ferriss's (author of the Four Hour Work Week, creator of LifeStyle Design and the Life Hacking Movement) blog post, Scientific Speed Reading: How to Read 300% Faster in 20 Minutes.
Drive by Daniel Pink just released. (author of A Whole New Mind)
How The Might Fall by Jim Collins (author of Good to Great and Built to Last)
Trust Agents by Chris Brogan and Julian Smith (written by two young social media moguls)
- Why carrots and sticks don't work. All about Autonomy, Mastery, and Purpose.
- His lecture at TED Conference - The Surprising Science of Motivation (18:26mins)
- His lecture at TED Conference - The Surprising Science of Motivation (18:26mins)
- Beautifully detailed analysis of why great companies fall from grace and die
Trust Agents by Chris Brogan and Julian Smith (written by two young social media moguls)
- These guys are pioneers in the social media field
Posted by Will Franco
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Emotionally Intelligent Stop Sign
THIS SIGN WILL KILL PEOPLE!!!! [it needs tweaking to be practical]
Reason: Think about it, cars may not be waiting, so I drive through w/o stopping in accord w/ what the sign instructs me to do - CRASH!!!! One could debate this risk is eliminated by choosing the right locations for the sign. I have an alternative for blind intersections and other areas where blowing through a Stop Sign creates unnecessary risk: Change - If cars are waiting please stop and alternate
To - STOP, and alternate if cars are waiting
Gary Lauder has registered the sign with a Creative Commons BY-NC-ND license -- so share it freely (just credit him, don't modify the sign, and don't sell it).
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Posted by Will Franco
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Communicating Effectively Draft 2
Here is another installment of my draft visual for my upcoming post in the jiveSYSTEMS Blog. The top visual is a screenshot of The Definitive Book of Body Language book cover.
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Communicating Effectively: The Key to Getting and Keeping People's Attention
Posted by Will Franco
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Cliff Notes from John Carlton's SWS Express Course
I saw John Carlton speak at the InfusionCon. He has been a legendary copywriter for nearly 25 years - many mega-info-marketing-millionaires have written rave reviews about John's method and credit millions of dollars in sales to John. He is giving away a few express writing course on his website, right now [don't know for how long].
He gives you 3 main videos, plus his lecture Story Telling for Maximum Selling at Mass Control and 4 bonus reports. Below are my cliff notes from the 3 main videos.The Bar Conversation How would your ideal prospect describe their problem or need when venting to a stranger in a bar?
AND
How would you put into words that you have something that will help him/her?
The Elevator Chat Be respectful of our prospects time and attention span.
The formula:
We help (this group of people) …… do (this BENEFIT) …… (better, cheaper, faster, easier)…… even if (worst case believable scenario) Here is the one I wrote for jiveSYSTEMS:
We help online marketers, sales professionals, and entrepreneurs leverage video email and web video to automate repetitive tasks and shorten their sales cycle by nurture better relationships with their prospects and clients, even if they have a face for radio and are completely terrified of technology.
Close The Deal
Persuasion Short-Cut #1
Reverse The Risk
- Refund, No Questions Ask
- Free Trial
- Etc....
Persuasion Short-Cut #2
Tell Them What To Do Next
- Be Specific and Precise
- Simple & Easy
Persuasion Short-Cut #3
Sweeten The Deal
- Free Bonuses that Boost the Value on What You Offer
- Free Reports
- Free Webinar(s)
- Etc....
I do not know much longer John's SWS Express Course will be available, could be a few months or forever. Either way, here is the link to the free SWS Express Course.
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cliff notes
sales & marketing
Posted by Will Franco
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