FollowFlywheel

My business and marketing journal 

Built to Sell by John Warrillow

Verne Harnish mentioned this book in one of his blog posts.  So I watched the promo video from the author that I found on YouTube.  This book is going on my reading list, very near the top.

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Filed under  //   psychology of success  
Posted by Will Franco 

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Kodak Zi8 Flip Style Camcorder

This is a quality flip style camcorder, the Kodak Zi8 ($125 - it's on sale reduced from $180).  This camcorder has an external mic jack. 


I recommend using noise reduction and compression in post-production (editing), if you are going to use the on-board mic.  You should also stand as close to the subject(s) as possible when filming.

You can put any camcorder on a hip mounted extension, so you can point it as yourself on the move, or a regular tripod.  You also have the option to just point and shoot.

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Filed under  //   video  
Posted by Will Franco 

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Apture: Awesome Search Feature that You Can Install on Your Blog

It is a simple plugin that installs on major blogging platforms (e.g. WordPress.org), which enables easy social sharing and expands the search capabilities of your site.  As a bonus you can connect it to an Amazon affiliate account and get commission.

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Filed under  //   tools  
Posted by Will Franco 

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Take Control of Your Google Reader

If you use Google Reader, here are the top 2 reasons you should be using the Post Rank plugin:

  1. Score, filter and track performance of any RSS feed directly within GoogleReader. 
  2. Reclaim your time with a single mouse click to find the best content, boost your productivity and stay on top of the news.

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Filed under  //   check this out  
Posted by Will Franco 

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Learn About Diigo the Online Bookmarking Tool that I Use

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Filed under  //   check this out   my rig  
Posted by Will Franco 

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Rocket2Profit Launched Today

I am stoked to be able to share this amazing content with you.

Extremely Rare & Cutting Edge 

Blends the tried and the true: enterprise level management principles with modern marketing strategies.

Download Your Complimentary Copy

The eBook also contains information on how to register for the webinar we are developing.

Be one of the first to discover the Rocket2Profit formula.

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Filed under  //   check this out   sales and marketing  
Posted by Will Franco 

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Publishing Video to The Web

Moments ago, I launched a new section in the jiveSYSTEMS Blog titled The Vault.  In the future, when we publish a string of posts on the same topic, we will aggregate and then condense them into an article in the The Vault.  We will add our most noteworthy posts into this section as well.

I have also published our first article in The Vault, How Do I Publish My Videos to The Web?  It is a comprehensive article on the variety of ways you can publish videos to the web, including an explanation of the workflows and equipment needed for each of them.

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Filed under  //   jivesystems blog  
Posted by Will Franco 

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Process For Managing People

A couple of months ago, I wrote a short post in my personal blog entitled You Choose How People Interact with You.  In this post, I cover a process that will train the people around you to respect your time and honor your requests.   

Stage One - HEALTHY

  • Honor - Benefit of Choice
  • "Can you do this for me please ________ by this time on this day?"

Stage Two - WE MIGHT HAVE AN ISSUE

  • Lost Honor - No longer a request, it is now an expectation
  • "Produce the result or give me an explanation of why the task wasn't completed"

Stage Three - THIS IS THE ISSUE

  • Face-to-Face - And you don't want to have more than a couple of step three face-to-face conversations with me
  • "This is the issue - what is your take on it? - and this is what needs to happen for us to move forward" 


This process is easy to implement, and it will lead to healthier and more productive relationships.

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Filed under  //   productivity   psychology   psychology of success   superpowers  
Posted by Will Franco 

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Double Your Sales Success Path

(download)

Occasionally, I come across a resource that just nails it.  This is one of them!

Don't Reinvent The Wheel

The Double Your Sales Success Path by Infusionsoft (Email Marketing 2.0) is one page of pure gold.  Whether you are using Infusionsoft or not, the path to doubling your sales is the same and you should follow it. 

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Filed under  //   check this out   sales and marketing  
Posted by Will Franco 

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The Mindset of The Modern Marketer

The old school method is “Do it, delegate it, or ditch it.”
I supplement this tried and true formula with our home-grown version of automation.
My new skool approach is “Do it, automate it, delegate it, or ditch it,” or “Think-Automate.”
This methodology definitely presents the small business world with a vastly improved system to manage their daily operations so they can focus on growth.

Books

The 3 books I mention below are fairly short, they will take around 8hrs each to read at an average reading speed of 400-500 words per minute.  Executive Summaries are not available yet for any of these books, and I have memberships to the two biggest providers (SoundView and GetAbstract)  If you are a slow reader or want to learn how to read faster, you can read Tim Ferriss's (author of the Four Hour Work Week, creator of LifeStyle Design and the Life Hacking Movement) blog post, Scientific Speed Reading: How to Read 300% Faster in 20 Minutes.

Drive by Daniel Pink just released. (author of A Whole New Mind)
- Why carrots and sticks don't work.  All about Autonomy, Mastery, and Purpose.
- His lecture at TED Conference - The Surprising Science of Motivation (18:26mins)


How The Might Fall by Jim Collins (author of Good to Great and Built to Last)

- Beautifully detailed analysis of why great companies fall from grace and die


Trust Agents by Chris Brogan and Julian Smith (written by two young social media moguls)
- These guys are pioneers in the social media field


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Filed under  //   books   psychology of success   shift thinking  
Posted by Will Franco 

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